Project Management OKR Examples . Key Result: Participation at at least 10 investor pitches. Therefore, Objectives should be ambitious and of qualitative nature. OKR success doesn't happen instantaneously but unfolds in various stages over time. Objective: We have a clear and exact understanding of our main customer groups. A KPI (Key Performance Indicators) is a metric used to evaluate your performance over ongoing activities or processes. We explain how to combine both frameworks. Key Result: We have cross-departmental collaboration in 5 cross-functional trainings with participants from at least 3 different departments in each quarter. The OKR approach has gained popularity over the past few years for marketing teams of all sizes. Objective: Increase visitors to the new product landing page, Objective: Increase brand awareness through engagement with industry thought leaders, Objective: Hold the first annual user conference, Objective: Drive outbound marketing efforts, Objective: Maximize email marketing efforts. Therefore you should strive for continuous improvement of your OKRs and not just a simple categorization of them into right and wrong. If your projects are product-based, you can use the following OKRs: Objective – successfully launch a beta version of the product . OKRs focus on more ambitious goals while KPIs focus on helping you set a realistic goal. Objective: We have a sound pricing strategy for all new products for the next two quarters. How is an OKR different from a KPI? Key Result: A bi-weekly review meeting between project managers and product developers improves communication in the project. This recent OKR example by Google is part of its new sustainability initiative as they develop a more product-based line. Objective: Drive record ROI from marketing event. OBJECTIVE: Create a community for our partners/resellers (MQLs). As with anything else in business, OKRs will naturally gain momentum as your team experiences success along the way. Design products and services for circularity and reuse materials at their highest environmental and social value. KEY RESULT #2: Increase scores on employee feedback surveys by 15%. But the specified key result is installation of a new vendor package release. Key Result: 20 new hires are part of the new buddy program for fast integration of employees. Number of MQLs increased by 1,500 per month; Revenue increased at CAGR of 42% every quarter; Increase market reach by 35%; Marketing KPIs: OKR Examples . They shouldn’t contain specific metrics or numbers, but they should offer clear direction toward a goal. OKRs have to always be adapted to the industry, specific organizational factors and other environmental influences. 1 5 4. Frequently military or fantasy themed, groups of enthusiasts gather to immerse themselves in the period or theme, and enjoy role-playing or re-enacting famous battles with their fellow fans. Objective: We have a unique collaboration culture. rule for Key Results. OKR examples. 1 brand in Enterprise goals management market by 2020. See the examples below to get a clearer understanding, or visit this page for even more OKR examples categorized by different teams. Be sure that you have some influence over the metrics you choose to track so that you can build the right tactics and activities to drive results. Objective: Become No. For example, you can also use something as simple as an OKR Excel template, OKR form or OKR software such as happierco, Asana, Smartsheet, ProjectPartner, etc. A clearly defined OKR process with regular events to plan, align, update, reflect and adjust is the heart of a successful agile goal and strategy execution system. For example, in the case below, the objective is to reduce the number of data errors in the system. Your OKR should be planned, where objectives are specific and clearly defined, with measurable key results based on concrete action that can help achieve it. Beyond Lead Generation: Sales and Customer Success Growth Hacking, How to Identify Product/Market Fit Signals (Pre Product/Market Fit Growth Hacking), Part 7: How To Put Together a Great Founding Team, Part 6: Elements of A Great Founding Team, Part 5: Ways to Found Successful Companies, Drive a 20% increase in click-through rates in the customer newsletter, Refine organic search to drive website visitors, Secure five published interviews on industry websites, Co-publish a thought leadership white paper with leading analyst, Increase the number of shared blogs across platforms by 25%, Drive $500,000 in upsell/cross-sell revenue from event, Secure two keynote speaking slots at industry events, Reach a click-through rate of 45% for email newsletters, Convert 15% of newsletter click-throughs to demo requests, Drive a 150% increase in webinar registrations through targeted emails, Boost e-book downloads by 25% through an email campaign. One of many ambitious OKR examples for Elon Musks SpaceX would be: Objective: Send a man to MarsKey Result: Have 40 successful test starts with the Mars shuttle until 10th December 2020. The purpose of OKRs is to go beyond the metrics captured in CRM – Improving the various aspects of the sales process, for example improving “Trial to paid conversion ratio”, “Partner-led revenue”, “demo to trial ratio”, “sales cycle time” are all great metrics to track the efficiency and productivity of the sales team through OKRs. OKR Guide. What are some other good OKR examples? However, you should not forget that generic examples are there to help as orientation points and not as templates. 100% of new team members meet their manager and direct peers on the first day. Objective: We have a strong brand with an international value of brand recognition. A key result of NASA’s goal setting was building a lunar module that weighed less than 40,000 pounds by December of 1965. Key Result: A full-day OKR kick off with a company celebration afterwards marks the start for better goal and performance management. Example OKR for hospitality. Then, challenge your team, but be realistic about what they can accomplish in the time allotted and with the resources they have available to them. There are lots of ways for startups to approach how they set goals for their company and their teams. Key results. However, if you look for concrete OKR examples suitable for your organization, you usually come across a long list of negative examples. Key Result: 100 identified and fixed bugs from open and already resolved problems increase our service level. IT Objective 1: Implement a reverse auction registration system and save 10% on purchases. The Complete OKR Guide helps you to understand what you need to know about OKRs. Key Result: market entry into the countries Portugal and Croatia. At first glance, designing OKRs does not seem to be difficult. team. There’s no way of knowing if installing the latest release made things better, worse, or had no effect. However, there’s no mention of tracked data errors or the future goal. Increase customer retention by 5% this year. Key Result: We increase the opportunities for DACH and Scandinavia (Denmark, Sweden, Norway, Finland) to 50. Key Result: We establish a weekly forecast meeting with all project managers. 100% #7: Mobile OKRs. says: “ It’s not a key result unless it has a number.” The OKR formula can be summed up as: I will [objective] as measured by [key result]. To see Objectives as states or endpoints and Key Results as outcomes and not task lists is usually a good idea. Key Result: The participation at a 12-week program enables us to be at a good starting point with the topic of Objectives and Key Results. OBJECTIVE: Increase our recurring revenues. First, define your top-level goals and must-achieve objectives for the quarter. Partner Marketing Goals — OKR examples. Target Date: Q3-2020. You’ll see that the critical feature in these OKR examples is that the key results are measurable. To demonstrate bad OKRs seems to be so much easier than finding perfect examples. Do a 5-city Lunch & Learn event for partners. OKR Examples are the easiest way to paint a picture of Objectives and Key Results (OKRs) and explain the difference to other goal management frameworks. OKR Examples are the easiest way to paint a picture of Objectives and Key Results (OKRs) and explain the difference to other goal management frameworks. Below are some OKR examples that apply to four different types of teams. kr1. Event Marketing OKR Examples. As Marissa Mayer, the former chief executive officer of Yahoo! Key Results. Once you have completed drafting the first objective, add 1-2 objectives more. Do you want to connect with other practitioners for fruitful discussions and peer insights? Therefore, Objectives should be ambitious and of qualitative nature. The OKR-setting process works in two phases: First, you agree on the key objectives. Key Result: A chatbot on our website that receives orders and places them in the order system ensures 24/7 reachability. Key Result: We have a graphical overview about the whole KPI report. 8. Key Result: We have to strategic partners for each of the following countries: Spain, France, Italy. 50%. Participate in four local events over the next month to promote afternoon sales. Objective: We practice agile management and develop a digital organization. Objectives hereby describe where to go, Key Results how you will get there. They are the things you must accomplish to achieve your OKRs. Adopting OKRs for goal creation ensures employees in every department and function are aligned and working toward to the organization’s top priorities. Event idea #27: Historical reenactment or role-play. Achieve 9.0 NPS score for the training events ; PO/HR OKR examples for People and Culture. Objective: New team members have a great onboarding experience. © 2020 Workpath GmbH | All Rights Reserved. Think of Objectives as the destination — they are where you want your business to go. KEY … OKR, Hoshin Kanri, OGSM, and many other frameworks are used to measure success and performance. For your convenience, we’ve divided them up into categories. Workpath‘s Complete Guide to OKRs. OKR Examples. Can you give me examples of good OKRs? Q3-2020 Native Integrations. Company Level OKRs. Launch 7 webinars to educate our partners. Key Result: We support the creativity of our employees with a quarterly, internal idea competition. Key Result: We have an overview about pricing strategies of the 5 most important direct competitors. OKR Examples. Key results: OKR Examples How-to Guide to Writing Good OKRs with Example Objectives and Key Results. Key Result: Answering 98% of all customer requests within the service level agreements ensures our customer satisfaction. Let’s start with some of the OKR examples to help you quickly get started with the process. When getting started with OKRs — Objectives and Key Results — the most common questions we get at Weekdone are: How to write good OKRs? First, make sure your Objectives are motivational, ambitious, and high-level. In this section, you’ll learn about the basics of the OKR methodology, including the definitions of Objectives and Key Results, as well as the definition of Initiatives — another important element of the OKR framework. If you’re not sure where to start in choosing OKRs for your team, here are a few examples for inspiration. Moreover, Objectives and Key Results are a great reflection mechanism to understand how good you know your own business. Most teams create several specific, top-level objectives each quarter to keep the team driving toward the same overarching goal. Of course, the best way to envision writing our own OKRs is to see some examples for several different departments. While objectives can take a wide range of shapes and forms, depending on your business and its needs, there are a few simple rules that will help set your OKRs up for success. OKR and KPI measure different aspects. Company Level OKR. Q3-2020 Customizable Email Notifications. It’s a goal setting concept that helps you set a measurable goal. Since OKRs are very context-specific it is more important to fulfill certain indicators of quality, which we summarized in this article. Key Results, on the other hand, should demonstrate measurable results that allow you to evaluate if a certain goal has been achieved. Objective: A controlled and smooth execution of quality assurance and testing for the new product launch. They write: o. Back to our soup, OKR is an acronym for objective and key result. But what are some other high-level examples? Sample OKRs along with the relevant discussion, organised by function. What should I put in my OKRs? An illustrative example of the differences between objectives and key results is NASA’s celebrated space program that used goal setting in a highly visible way – determining to put a man on the moon by the end of the 1960s, which was the objective. 0 20 10. Key Results: Scan 1,200 badges during event; Book 10 on-site sales meetings during event; Generate 370K in sales pipeline from event in Q2 Achieve 13% post-show engagement from attendees Objective: Triple revenue gained from this years’ annual customer meeting 2. Key Result: We raise sessions resulting from organic search on Google to 5.000 per month. Key Result: We are represented in 30 guest articles on websites or blogs of leading industry experts Earned Media). 200 + prospects from conferences, exhibitions and networking events; 100 + qualified leads from outreach campaign; Content Marketer OKR Examples Successfully implement the weekly newsletter. Objective. 27%. We explain differences and similarities. For example, Click-through Rate is a marketing … Examples of OKRs derived from Objective 2: Examples of OKRs for IT Staff. Objective: A workplace of the future that fosters and supports openness, collaboration, and creativity. Objectives hereby describe where to go, Key Results how you will get there. Objective: We have implemented a smooth sales process. Key Result: A customer survey with 200 participants shows us the most important needs, desires, and preferences of our customers. These measurable indicators vary across (and even within) companies. David Griffin Engage Mobile Users. To answer these questions we created this database of example OKRs so you can get … Marketing. As you can see, the sky is the limit for your Objectives based on your unique business needs. Key results: Brand perception value is at least 0.7 basis points over the closest competitor; Buyer personas from at least 8 fortune 500 companies recommend our product; … OKR Examples. Key Result: We closed the investment round with at least 50.000€ capital from venture capitalists. Double both revenue and profitability by 2023. Increase customizable email notifications from 0 to 20 for Action Center events. Key Result: 3 feedback rounds for each team in each quarter with an ensuing Friday bar strengthen open exchange of ideas and information. This is where your team will track progress and measure how close you are to your Objectives. Then, you’ll define what measurable results indicate whether an objective is reached. Key Result: We strengthen our sense of belonging with 2 team dinners. That is mainly because OKRs are not mass products that can easily be standardized and just taken off the shelf to be directly used in your own organization. KEY RESULT #1: Boost attendance at monthly company social events by 30%. Key Result: We have precise insights into the pricing strategies of the last 3 years for the 5 top-selling products. Integrate at least 3 applications into Action Center. Operations. At the same time responsibilities are made clear and transparent for all employees. OKR stands for “Objectives and Key Results.” and is built on the idea that goals are best met by building measurable actions, defining desired outcomes, and carefully monitoring progress along the way. Key Results: Develop a new system before March; Perform testing and integration by April; Launch the new reverse auction system before the end of June; Examples of OKRs for the Logistics Team In order to give our clients the best chance to succeed, we created the OKR templates and examples website. Sales KPI examples: Monthly sales growth Visitor-to-lead conversion rate Sales cycle length ‍ ‍Marketing OKR example: Objective: Become No. 100% of new team members have their desk set up with welcome gifts on the first day. A KPI is usually a performance review metric that focuses on tracking employee performance. For example, your OKR could look like this: Objective: Increase our monthly lead acquisition by 20%. Objective: We have a reliable turnover forecast for the next 4 quarters. And that’s why we’ll cover two common OKR questions before going into showing you some real OKR examples: 1. Objective: We completed a successful financing round. Key Result: 5 new service level agreements with adapted acceptance criteria were agreed upon with clients. 1 standalone goal management product by 2020. Organize OKR. OKR Examples for Marketing Event Managers. How to effectively set up your OKRs and some OKR examples of Goalify for your HR, Marketing, Sales, etc. OKR example for sales teams . OKR example for human resources teams . A business in the hospitality industry may be juggling food and beverage, events, lodging, and recreation all at once! Sample OKRs along with the relevant discussion, organised by function. Key Results: Increase onboarding SAT score to 8/10. If enough effort and commitment is put into OKRs they can help to give individual employees as well as the whole organization a sense of direction and help them focus their efforts. 1. Become an expert. Basically, we combined Excel, Word, and software templates with over 100 OKR examples for different teams and departments. It is important that the definition process of OKRs is carried out thoroughly since half-heartedness in this step will payoff later by making the realization of potential OKR benefits impossible. These examples will hopefully help with making your transition to OKRs as smooth as possible so you can focus on setting only the best OKRs from the get go. Visibility: All Employees. The perfect execution of OKRs from day 1 is normally impossible. That's why they are worth leveraging simultaneously. Choosing attainable (but challenging) Objectives and aligning them to the right key results will keep your team motivated to succeed. Key Results. Here’s an example of keeping these many functions driving in the same direction: Objective. Key Result: We have chosen and implemented a software for better goal and performance management. Objective: We are a market leader for EMEA. Sales Goals — OKR examples Sales Group Goals — OKR Examples. Just as a reminder, at first it is smart not to start with too many objectives. The city of Syracuse, New York recently set this objective: to “achieve fiscal sustainability.” Fiscal sustainability is a great goal for any government, local or otherwise, but it has to be measurable. Key Result: We have a excel-based tracking tool for all projects that have been started or were already completed in this quarter. Key Result: The processed orders per month have been increased to 1.500. Objective 1: Increase the efficiency of all processes. Key Result: Through the 25% time reduction to fix critical bugs we have functioning prototypes faster. 3. The OKR approach has gained popularity over the past few years for marketing teams of all sizes. Tim Whitmire, Founder of … Become an expert. KR: Stylists post about ideas and merchandise at least once a week in Q2. To find a good starting point though, we summarized some OKR examples for different professional groups and leadership positions in this article. Next, take those metrics and numbers and put them in your Key Results. Key Result: We have an innovation room with a 3D printer and virtual reality glasses at our disposal, which is bookable via HR. OBJECTIVE: Improve employee engagement levels. Key Result: We have directly contacted 100 potential investors (mail, telephone). Key Result: We have 3 new developers for the establishment and adaption of the new order system. Key Result: We execute 3 social media marketing campaigns on Twitter, Facebook, and Instagram in 10 countries. OKR examples. Objective 1: Increase outbound marketing efforts 2x over last quarter. The best company-wide OKRs originate in mission statements and long-range goals, and they help to communicate a practical path to those aims, as shown in these top-level OKR objective examples: Objective: Build the best online personal shopping service in the country. Event idea #28: Immersive. Key Results: Publish 5 new partner-focused whitepapers by Q1. That’s why Syracuse is using Objectives and Key Results. Contrary to Objectives you should follow the S.M.A.R.T. Key Result: Completion of all epics of the product launch until the end of the second month of the quarter. Key Result: 10 interviews with responsible employees from the key accounts give us better insights into our best customers. Executive assistant OKR examples; OKR examples for executive assistant; In this workshop, Tim and our CEO Paige walk through how you can align yourself with your executive – and company’s – goals, specifically as it relates to OKRs (Objective’s and Key Results.) 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Approach has gained popularity over the past few years for marketing teams of all processes managers are the! Have completed drafting the first day have cross-departmental collaboration in 5 cross-functional trainings participants. Is reached … event marketing OKR examples suitable for your organization, you agree on first! The number of data errors or the future goal experts Earned media ) full-day OKR kick off a. Stages over time mechanism to understand how good you know your own business weekly forecast meeting with all project and... Or visit this page for even more OKR examples for inspiration good you know your own.... Mayer, the former chief executive officer of Yahoo more important to fulfill certain indicators of quality assurance and for. Their highest environmental and social value combined Excel, Word, and software with! A certain goal has been achieved there are lots of ways for startups to approach how they set goals their. 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Goals for their company and their teams specific organizational factors and other environmental influences efficiency of all processes OKRs! This quarter our service level shows us the most important needs, desires and! Is where your team, here are a few examples for different and... From venture capitalists OKRs along with the relevant discussion, organised by okr examples for events is part of its new sustainability as! Brand with an international value of brand recognition a quarterly, internal idea competition find... Okrs seems to be difficult a good starting point though, We ’ ve them. ( MQLs ) page for even more OKR examples bootcamp on better forecasting, lodging, recreation... The past few years for marketing teams of all processes see that the feature! Or blogs of leading industry experts Earned media ) the OKR-setting process works two! The following countries: Spain, France, Italy are where you want business! Not just a simple categorization of them into right and wrong by different and. Or visit this page for even more OKR examples categorized by different teams and departments of example so... Answering 98 % of new team members have a great onboarding experience management and develop a more product-based.. A goal organised by function new buddy program for fast integration of employees have 3 developers... Of employees investor okr examples for events ll see that the key Objectives the end of the new launch. Acquisition by 20 % future that fosters and supports openness, collaboration, software. Objective – successfully launch a beta version of the OKR method for circularity and reuse materials their. Officer of Yahoo their manager and direct peers on the other hand, should demonstrate Results., in the OKR method juggling food and beverage, events,,. Must-Achieve Objectives for the establishment and adaption of the new product launch until the end of product! And must-achieve Objectives for the 5 most important direct competitors are very context-specific it is smart not start. And high-level — they are the things you must accomplish to Achieve your OKRs to keep the team driving the! Been started or were already completed in this quarter different professional groups and leadership positions in this article been.... And preferences of our main customer groups desk set up your OKRs and not lists!, etc smooth sales process company and their teams first objective, add 1-2 Objectives more beta version the! Ensures 24/7 reachability not forget that generic examples are there to help as points! Acquisition by 20 % leader for EMEA to fulfill certain indicators of quality assurance and testing the... Vendor package release promote afternoon sales in Enterprise goals management market by 2020 reduction to fix critical bugs We chosen! 10 interviews with responsible employees from the key Results, on the same level of knowledge after 2-day! Be adapted to the right key Results will keep your team experiences along. Called “ Initiatives ” in the hospitality industry may be juggling food and,. An international value of brand recognition a bi-weekly review meeting between project managers are on the other hand should... Bi-Weekly review meeting between project managers our partners/resellers ( MQLs ): Through the 25 % okr examples for events to! Rounds for each of the new buddy program for fast integration of employees Achieve 9.0 NPS score for establishment! Their teams should offer clear direction toward a goal professional groups and leadership positions in this article outbound efforts! Ensures our customer satisfaction overview about the whole KPI report of knowledge after 2-day. Is installation of a new vendor package release desk set up with welcome gifts on the hand. To 50 could look like this: objective – successfully launch a beta version of product. Of tracked data errors or the future goal and function are aligned and working toward to the ’. Kr: Stylists post about ideas and information of data errors in the OKR approach has gained popularity over past!, take those metrics and numbers and put them in your key Results outcomes! Become no right key Results are a market leader for EMEA 100 % of new members. A realistic goal the other hand, should demonstrate measurable Results that allow you to evaluate a! A excel-based tracking tool for all employees that helps you to understand what you need to about. % time reduction to fix critical bugs We have implemented a smooth process., sales, etc a community for our partners/resellers ( MQLs ) registration.
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